Judi Powers, the creative force behind Judi Powers Jewelry, shared her experiences of navigating the challenges posed by the COVID-19 pandemic in an insightful interview with JCK Magazine. As the world faced unprecedented changes, Judi adapted her business strategies to maintain growth and connection with her customers. 

During the pandemic, Judi focused on custom jewelry, which became a significant part of her business. With retail shows canceled, she had more time to work directly with clients, creating personalized pieces that resonated deeply with them. This shift not only sustained her business but also allowed her to explore new creative avenues.

Judi also contributed to her community by working with local organizations like Perfect Ten, where she engaged young girls in jewelry-making projects, sharing her passion and skills with the next generation. This period of uncertainty also allowed her to enjoy personal time, cultivating a kitchen garden and volunteering, which she describes as silver linings during a difficult time.

As the world recovers, Judi plans to continue focusing on fewer, more impactful shows and maintaining the strong community ties that have been essential to her brand’s success.

For a deeper dive into Judi Powers’ journey and how she balanced creativity with business acumen during the pandemic, read the full article on JCK Online.

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